Going back to the basics to discover the true passions of creative individuals

An integrated campaign including long-form content, digital mini-site and on-premise activation, we worked with James Boags to amplify the core link to Tasmania that signifies their brand. With the local Tasmanian water being the key element, we sent Executive Chef Jordan Toft and Head of Interiors Sophie The to head down to Tasmania on a road trip and find what natural elements they could use during Melbourne Cup event styling and functions menus.