Establishing a new graphic foundation for the industry benchmark

The leaders of hospitality in Sydney, Merivale has become synonymous with quality and customer experience based on an extensive track record of successful venues. However, surprisingly enough, they had managed to achieve this without any brand guidelines in place. To set the brand up for future years we commenced with some rigourous strategy sessions, establishing the brand pillars and audience insights, then looked to formalise and improve on the elements that were already there, while also applying a set of systems and guidelines for all future brand and image work to come.