Motivating an audience fresh out of lockdowns to pivot towards their dream goals

Pivoting slightly from the traditional look of this menswear brand, we opted for the trend at that moment of remote working and start-up initiatives that had become all the rage during the covid lockdowns. Instead of the buttoned down banker/lawyer look that the brand was so used to, we opted for a more casual START / UP approach, and urged our customer to seize the moment, and realise their dreams. A/W 2019