Visualising the changing face of modern Australian cultural identity.

Focussing on the diverse and multicultural lineup at Red Bull Music Festival in 2019, we presented a vision for 'The New Australian Landscape' featuring hyper-real images based on what exists in those pockets of communities that are mostly unseen. A mix of location photography, 3D imagery and talent portraits came together to create an engaging campaign in the music space that was unexpected and engaging, resulting in sell-out attendances across the program.