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Merivale/Lifestyle

A late-night identity for a venue that never quite explains itself.

The Velvet Syndicate

A members-only room beneath the city needed a face that rewarded the curious and turned away the rest. We built the whole world from a single rule: never show more than you have to.

The result is a restrained, photographic identity — set in heavy grotesque, shot in low light, and let to breathe across print, screen and the room itself.

The Velvet Syndicate — identity
Low-light photography
Print collateral
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Summer Wings

Red BullSport