Relaunching a cult favourite with a revitalised spirit.

Like any legacy brand who had just lost its founders during a corporate buyout, sass & bide had lost its way and identity. To bring it back we enlisted Aussie supermodel legend and actress Abbey Lee Kershaw to be the face of the new era. With a collection inspired by the Rolling Stones trip to Morocco, we sourced a great house and crew, and let Abbey do the rest.