Providing a platform to those in threat of being minimised.

During the time of the same-sex marriage vote in 2017, Merivale teamed up with Pernod to create a campaign putting the spotlight on local members of the LGBTQI+ community and providing a platform during a particularly divisive time. We created a portrait series with these individuals under the banner of 'We Are Colourful' for OOH and content, giving space for their voices to be heard on topics of equality and diversity. Following that we then collaborated with Absolut to have a float at Mardi Gras for the participants in the campaign, who shared this with their communities.